INTERNATIONAL MARKETING: PRINCIPLES, PRACTICES AND MARKETING FACTSInternational Business has been practiced for thousands of years. In modern times, advances in technology have improved transportation and communication methods; as a result,more and more firms have set up shops at various locations around the globe. A natural component of international business is international marketing. International Marketing occurs when firms plan and conduct transactions across international borders in order to satisfy the
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INTERNATIONAL MARKETING: PRINCIPLES, PRACTICES AND MARKETING FACTS