The Science Behind the Black and Blue (or White and Gold) Dress The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The Majority Of Facebook Users Saw The Dress As White And Gold Black and Blue or White and Gold? How Your Brain Sees 'the Dress' Business Insider Science of the Blue and Black White and Gold Dress Business Insider