There are many reasons youth might vape. The effects of nicotine, E cigarette marketing and advertising, the availability of appealing flavors, and social influences all play a role in why youth start and or E cigarette industry spends millions on discounts and sampling, practices that help recruit young users Effect of brand and advertising medium on demand for e cigarettes: Evidence from an experimental auction ScienceDirect Vape Advertising Boost Your E Cigarette Brand Visibility Vape companies borrow from Big Tobacco ad playbook
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e-cigarette advertising Electronic cigarette ads 'explicitly' target kids, NYC Controller Scott Stringer says in letter to FTC