FDA Threatens to Ban Juul, Other Flavored E Cigarettes Juul to Pay Millions For Targeting Youth in Marketing PS Fitness FDA reverses order taking Juul vaping products off the market in US, opens door to possible authorization ABC News BREAKING: Juul is making its official comeback. After being sidelined for over three years due to regulatory concerns, the FDA has now granted the company full approval to resume selling its flagship The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.