FDA reverses order taking Juul vaping products off the market in US, opens door to possible authorization ABC News FDA Reopens Review of Juul Vapes After Rescinding Ban Respiratory Therapy Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune BREAKING: Juul is making its official comeback. After being sidelined for over three years due to regulatory concerns, the FDA has now granted the company full approval to resume selling its flagship Teen vaping 'epidemic': FDA to limit sale of sweet e cigarette flavors